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自由容器
Brand

THERAMED, The brand was founded in 1979 and has been a professional dental family for nearly 50 years. As an excellent oral care brand originating from Germany, THERAMED enjoys a high reputation worldwide and ranks among the top three in the world. It is also a leader among German toothpaste brands. Behind it, relying on the strong strength of the world's top 500 enterprise, the German Henkel Group, in 2022, it has gained the favor of the famous German baby and children's brand Beichen, successfully integrating into the new family and injecting new vitality and expectations into the brand. THERAMED always adheres to the mission of protecting dental health and is committed to providing consumers with excellent oral care experiences. In 2019, THERAMED officially entered the Chinese market, with the promise of original German imports, constantly innovating, pursuing excellence, and fundamentally solving multiple oral problems to safeguard every inch of consumer oral health.

Group background
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Traveling through time and space with a baby


At the beginning of the brand's establishment in 1947, the founder hoped that B Ü BCHEN would truly symbolize a "boy" and a loving father. Since then, millions of parents have trusted B Ü BCHEN's products because owning them allows them to have the world's most delicate skin.


Nowadays, B Ü BCHEN is considered one of the most popular baby and child care brands in Germany.


自由容器
1961
The brand was built on
GEGRÜNDET
Having employeesMITARBEITENDE
107
On average, having children
MIT KINDERN IM DURCHSCHNITT
73
Among them, they have become parents
DAVON MÜTTER & VÄTER
2.3
列表多图
Standing and pressing toothpaste
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Placed upright   Clean and hygienic, occupying less land

Can stand upright on the washbasin without placing a mouthwash cup


Double protection    Not afraid of pollution and accidental contact

Sealed press pump head+transparent cover design with double-layer protection

Toothpaste is not contaminated by damp bathroom environments


Press once=one dose

Pressing design, one handed operation, precise output, rejecting waste


Double protection   Not afraid of pollution and accidental contact

Vacuum sealed fresh packaging to avoid external air pollution,

Ensure that the cream is fresh every time it is used

The bottom of the bottle gradually rotates upwards as the amount of toothpaste used increases, making it more economical and easier to use

Improve natural brightening of stones
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Restore bright white   Wei β ultrafine cleaning particles

Gently polish the surface of teeth, effectively remove discolored spots on the surface of teeth. Long term use effectively combats dental plaque and prevents tartar formation


Fight against dental caries    Strong and safe fluoride formula

Gentle, safe, and efficient fluoride addition

Helps with enamel mineralization, strengthens teeth, and prevents tooth decay


Care for gums Remove bacterial plaque

Long term use to gently remove bacterial plaque

Improving gum problems from the root


Specifications | 100ml                     

Target audience: All demographics

Origin | Imported from Germany with original packaging

Especially suitable for people with naturally bright white teeth and those troubled by dental calculus.

16 hours of long-lasting freshness
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Long lasting freshness Mint factor

Add peppermint factor plant extract formula   


Fight against dental caries   Strong and safe fluoride formula

Gentle, safe, and efficient fluoride addition

Helps with enamel mineralization, strengthens teeth, and prevents tooth decay


Comprehensive protection Triple proactive protection of oral environment

Through experimental verification, triple proactive measures are taken to protect the oral environment

Long term inhibition of oral microbiota balance, slowing down plaque formation, and caring for gum health


Specifications | 100ml                     

Target audience: All demographics

producer | Made in Germany       

Especially suitable for people with breath problems.


Dissolve stubborn tooth stains and improve dental
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Zhuo Xiao Huan Bai   Patent pumice particles

Deeply disintegrates stubborn tooth stains, especially suitable for

Smoking, long-term coffee, tea drinks, etc. can cause external tooth stains such as yellow teeth and black gaps between teeth


Fight against dental caries   Strong and safe fluoride formula

Gentle, safe, and efficient fluoride addition

Helps with enamel mineralization, strengthens teeth, and prevents tooth decay


Improve dental plaque Remove bacterial plaque

Clearing multiple causes of dental plaque formation


Specifications | 100ml                     

Target audience: All demographics

Origin | Imported from Germany with original packaging

Especially suitable for people with external tooth stains.

Relieve gum swelling and pain, repair tooth enamel
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Repair and prevent decay Optimization of Fluorine Formula with Zinc Sulfate

Proactively combat the formation of dental plaque and bacteria, while also warming and repairing dental enamel

Protect and improve the occurrence of dental acid, sensitivity, gum redness and swelling, etc


Fighting against dental calculus   Fine cleaning particles

Reduce the generation of tartar and avoid the wide gaps between teeth caused by the accumulation of tartar

Deterioration of gingival recession


Care for gums Remove bacterial plaque

Through experimental verification, triple proactive measures are taken to protect the oral environment

Long term inhibition of oral microbiota balance, slowing down plaque formation, and caring for gum health


Specifications | 100ml                     

Target audience: All demographics

producer | Made in Germany       

Especially suitable for people with dental acid, sensitive teeth, and gum problems


2 in 1 full-time care
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Toothpaste and mouthwash 2-in-1

Always keep your mouth clean when carrying with you

Business trips, travels, and outings, pocket sized, easy to carry, one bottle can handle all teeth cleaning scenarios


Concentrated formula Soybean grain size=one cup of mouthwash

Fully effective cleaning dissolves in water upon contact

Every mouthwash is convenient and fresh


Gel texture High strength permeability

Penetrating the gaps between teeth for 360 degree cleaning of oral details

Paired with an electric toothbrush, easily complete comprehensive oral cleaning

4D CLEAN Comprehensive Oral Cleaning
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Four dimensional cleaning   Reduce bacteria by up to 99%


Deeply penetrate the gaps between teeth to achieve comprehensive cleaning of teeth, gums, gaps, and tongue surfaces

Toothpaste and mouthwash 2-in-1


Carry with you Always maintain oral hygiene

Business trips, travels, and outings, pocket sized, easy to carry, one bottle can handle all teeth cleaning scenarios


Concentrated formula Soybean grain size=one cup of mouthwash


Fully effective cleaning dissolves in water upon contact

Every mouthwash is convenient and fresh


Gel texture High strength permeability

Penetrating the gaps between teeth for 360 degree cleaning of oral details

Paired with an electric toothbrush, easily complete comprehensive oral cleaning


Specifications | 75ml                       

Target audience: All demographics

Producer | Made in Germany     

Specially suitable for people who need to carry and perform multi effect oral cleaning when going out。

Strength repair, long-lasting freshness
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Strength repair   Exclusive liquid enamel repair technology

Innovative fluoride formula using liquid enamel technology (Thermed Pro Electric Total Repair) to repair minor enamel damage while promoting gum regeneration


Toothpaste and mouthwash 2-in-1

Always keep your mouth clean when carrying with you

Business trips, travels, and outings, pocket sized, easy to carry, one bottle can handle all teeth cleaning scenarios


Concentrated formula   Soybean grain size=one cup of mouthwash

Fully effective cleaning dissolves in water upon contact

Every mouthwash is convenient and fresh


Gel texture High strength permeability

Penetrating the gaps between teeth for 360 degree cleaning of oral details

Paired with an electric toothbrush, easily complete comprehensive oral cleaning


Specifications | 75ml                       

Target audience: All demographics

Producer | Made in Germany       

Specially suitable for people with bad breath and oral hygiene needs。


Effective color protection, brightening, and repai
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Long lasting color protection   Original membrane protection technology

Unique protective formula that creates a thin film wrapping around the teeth

Can resist daily discoloration caused by food and beverages within 12 hours


Toothpaste and mouthwash   2-in-1

Always keep your mouth clean when carrying with you

Business trips, travels, and outings, pocket sized, easy to carry, one bottle can handle all teeth cleaning scenarios


Concentrated formula   Soybean grain size=one cup of mouthwash

Fully effective cleaning dissolves in water upon contact

Every mouthwash is convenient and fresh


Gel texture High strength permeability

Penetrating the gaps between teeth for 360 degree cleaning of oral details

Paired with an electric toothbrush, easily complete comprehensive oral cleaning


Specifications | 75ml                       

Target audience: All demographics

Producer |Made in Germany       

Especially suitable for people who are troubled by tea stains, coffee stains, cigarette stains, and other issues.

24 Year Promotion Strategy

Dental Care Dali Toothpaste

Self media platform brand flagship store launched, with over 100 KOLs planting grass to warm up

JAN.        FEB.        MAR.

Social Grass Planting Continuous Reserve of Experts

Strong exposure, mental seeding

24年推广策略-副本1

Dental Care Dali Toothpaste

Celebrity endorsement preheating official announcement, top anchor deepening bundling

APR.        MAY.         JUN.

Social seeding+celebrity effect seeding TA

Bundle live streaming to promote conversion

24年推广策略-副本1-副本1

Dental Care Dali Toothpaste

Expert endorsement of professional brand image for self media platform brand fan activities

JUL.        AUG.       SEP.

Social seeding+celebrity endorsement+expert endorsement

Continuous fermentation, strong connection with fans, and communication

24年推广策略-副本1-副本1-副本1

Dental Care Dali Toothpaste

Cross border cooperation in IP, breaking through boundaries, marketing, attracting new customers, interactive exposure, and attracting traffic

OCT.        NOV.       DEC.

Product seeding+live streaming combination

Strong harvesting of closed-loop ecology

24 year promotion and communication content direct
Valentine's Day, Goddess Day 38, New Year, Arbor Day


Vertical toothpaste returns strongly
Henkel's German original imported since1876 century old professional dental family


Emotions+quality rebuild brand image

Influencer Matrix Volume Brand Pre promotion

24年推广沟通内容方向-副本1
520 White Day, 618 Mid Year Promotion, Earth Day, Graduation Season


Celebrity endorsement communication TA
Invite traffic endorsements for TA, communicate with fans to create a youthful brand image


Top anchor celebrity platform

Strong harvest during the big promotion period

24年推广沟通内容方向-副本1-副本2
88 Member's Day, Qixi, 818, 99 promotion, Love Teeth Day, military training, school season


Brand endorsement+Love Teeth Day
Combining the main promotion of Love Teeth Day, inviting experts to endorse and deeply binding top anchors for promotion and conversion


Implement product sales point based scenario based implantation and seeding

Deepen consumer impression

24年推广沟通内容方向-副本1-副本2-副本1
Double 11 year-end promotion, Double 12, Thanksgiving, Christmas, New Year's Day


Cross border cooperation of joint gift box IP
Combining environmental or medical related brands, deepen brand professional image breakthrough marketing


Online interactive co branded gift box live streaming to attract traffic

Multiple forms of continuous traffic preparation for year-end promotion

Enhance brand search depth, penetrate audience, an