DESA Group was founded in 1908 and is a leading Italian company in the fields of home cleaning and personal care.
It is also a leading enterprise in the field of soap and detergent in Italy so far. The group has three large manufacturing factories with three production bases located in Milan, Bologna, and Bergamo. Covering 53% of European households, responsible for the production of domestic brands and providing productivity for third-party brands; The group has five trading companies responsible for marketing and promoting its own brands. Through self-reliance and acquisitions, it currently has six well-known brands under its umbrella. In addition to local sales, it also covers more than 40 countries in Europe, America, Africa, the Far East, and Oceania, generating annual revenue of up to 335 million euros.
CHANTE CLAIR is a brand with a long history, born in the early 20th century by soap manufacturer Auguste Roustan, who applied for a patent based solely on natural ingredients for the production of the famous Marseille soap.
Adhering to the brand values of emphasizing professional technology, tradition, and quality, with its natural, pure, and skin friendly Marseille soap products, it has become a well-known brand in Italy. Among them, Duoneng Oil Purification has become an essential daily cleaning product in daily life due to its wide applicability and strong cleaning ability. It is a "home cleansing artifact" that is currently being used by 80 out of 100 households.